Collective Laboratories is on a mission to make scalp wellness, hair health, and hair growth as simple, natural, and powerful as possible. By combining the best of nature, eastern medicine, and modern science we aim to reinvent an industry that has been confusing, complicated, and often full of harmful chemicals. Let’s change that.
Step One: Shampoo – Detoxifying
Choosing the right shampoo doesn’t need to be difficult. As a rule of thumb, your shampoo should be mild, and free of sulfates and parabens. The Collective Laboratories Detoxifying Shampoo, has a sulfate-free formulation that relies on the cleansing properties of Soap Bark (Quillaja) extract to dissolve build-up without stripping away essential moisture. Saw Palmetto extract, a natural DHT-blocker, helps maintain and protect hair fullness. Lilac stem cells work to stimulate the hair at the root while sealing and repairing damaged strands.
Here’s how you should use it:
Showering with water that is too hot can damage or dry your scalp. Use warm or lukewarm water, wet your hair and scalp thoroughly, and then squeeze a small amount of our shampoo into your hand. Many people see the next step as “washing our hair” – but at Collective Laboratories we think it’s better described as “cleansing our scalp and hair.” Lather the shampoo into your scalp first, using your fingers to gently massage the scalp (up to a minute or so) which helps to stimulate important blood circulation to the follicles.
You may not feel as much lather as other shampoos – our Detoxifying Shampoo is more natural and uses Quillaja bark as a surfactant, or sudsing agent.
If you have long hair, gently massage the shampoo through your strands. Too much friction applied to your strands could damage the cuticle which protects the hair shaft.
After massaging the suds and lather across your scalp and down your strands, then it’s time to rinse. With lukewarm or warm water, rinse your scalp and hair completely. To avoid any irritation from leftover soap residue, it is important to rinse for longer than you normally would. Take a full minute, and make sure that your scalp and hair are thoroughly rinsed of all residue.
If you have very oily hair or if your scalp and hair were especially dirty, then you can apply shampoo again in the same way, and then rinse again in the same way.
Throughout the first week of use, our shampoo will help to detoxify the hair and scalp of chemical residue and buildup caused by other products.
How often should we shampoo? Lately the hair industry news is full of articles warning against shampooing your hair frequently. It is a myth that we should not shampoo often. As long as we are using a good shampoo – as described above – many of us would benefit from washing our hair daily. The scalp can produce large amounts of sebum and oil, which can block pores and follicles, challenging healthy hair growth. Scalp hygiene should be no different from hygiene across other parts of our bodies. The main rule of thumb? Keep it clean.
Certain African-American or tight, curly hair types offer an exception to the rule above. Afro-textured hair is the natural hair texture of certain populations in Africa, the African diaspora, Oceania and in some parts of South and Southeast Asia. For these hair types, it is best to shampoo once every week or two, depending on how prone to dryness and breakage your hair might be. However, it is advisable to still rinse your hair and scalp in water, maybe adding a small amount of conditioner, every couple of days.
Step Two: Conditioning – Fortifying
Many people skip this step, but if you’re using the right conditioner, it can be incredibly important and have a major positive impact on your overall hair health.
Infused with active botanicals, the Collective Laboratories Fortifying Conditioner is a lightweight treatment that deeply conditions by harnessing the protective properties of the Plumeria flower. Tamarind, a fruit traditionally used to strengthen hair, helps soothe scalp irritation and defend against free radicals. Lilac stem cells work to stimulate hair health while sealing damaged strands.
After shampooing and rinsing, take a small, nickel or quarter size amount in your hand, rub your hands together to distribute the conditioner, then gently apply to your hair only. Avoid touching the conditioner to your scalp if possible – it is best to just lightly smooth the conditioner over your strands. If you have short hair, that means gently gliding over the top and around your head – *not* massaging the conditioner into your scalp. If you have longer hair, this means the same, but you’ll also continue massaging the conditioner through to the end of your strands. After a minute or so, thoroughly rinse all of the conditioner from your strands. Then rinse again. Your scalp is far more sensitive than you might think, and even a small amount of conditioner residue could cause unwanted irritation – and ultimately block follicles and pores.
Most shampoos and conditioners leave behind residue, can weigh your hair down, and can even damage your hair. It took us years of exploration, discovery, and hard work to formulate our Detoxifying Shampoo and Fortifying Conditioner with the most powerful – yet gentle – ingredients we could find.
We’re so proud to have two products which help to prepare and repair both scalp and strands – with the best that nature and science have to offer. We’re sure you’ll find that our Detoxifying Shampoo and Fortifying Conditioner can help to get your hair and scalp looking and feeling their best. And without a healthy scalp, it’s much harder to promote follicular growth – which we’ll focus on in Part II of our hair and scalp care regimen…